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Cappital | Sensibility.ai - AI in the Music Industry
Four areas that AI is being utilized
How AI is Being Used in the Music Industry?
In recent years, artificial intelligence (AI) has made significant strides in the music industry, offering a range of benefits that have the potential to revolutionize the way music is created, marketed, and consumed. From enhancing the creative process to improving the fan experience, AI is proving to be a powerful tool that can help artists and industry professionals to reach new heights.
The Creative Process
One of the most significant ways AI can benefit the music industry is by enhancing the creative process. AI-powered tools can assist artists in generating new ideas and sounds, providing a new source of inspiration for their work. Additionally, AI can help artists to analyze their music and identify areas for improvement, allowing them to refine their craft and produce higher-quality work.
One example is the Beatles: “They completed a new song after 45 years, with help from AI, using an old demo tape by John Lennon, thanks to AI tools such as MAL, Machine Audio Learning that isolate Lennon's voice. The song also features parts recorded by surviving members Paul McCartney and Ringo Starr as well as the late George Harrison.”
Another example is David Guetta. “The renowned DJ and producer used AI to recreate Eminem's vocals for a live performance. He used two AI websites ChatGPT and UberDuck to generate lyrics and vocals in the style of Eminem and mixed them with his own beats.”
With AI being such a staple in every field at this point there are probably hundreds of instances and examples of AI being used in music but for the last example I want to highlight Grimes. In 2023, Grimes collaborated with her fans on a groundbreaking AI music project. She invited her fans to use an AI-generated version of her voice to create new music. This innovative approach allowed fans to upload their own vocals and have them transformed into Grimes' signature style using her Elf.Tech platform.
Grimes' AI-powered platform was trained to recognize and replicate her unique vocal style, allowing fans to create their own songs in collaboration with the artist. This project not only showcased Grimes' commitment to pushing the boundaries of music creation but also demonstrated the potential of AI in fostering new forms of artistic expression and collaboration.
Marketing & Promotion
AI can also improve the marketing and promotion of music by helping artists reach their target audience more effectively. AI-driven algorithms can analyze data to identify target audiences, create tailored content and messaging, and schedule postings for optimal reach. Using AI tools such as Fanify can help artists to connect with their fans more effectively and increase their chances of success.
Fan Engagement
Finally, AI can improve the fan experience by providing personalized recommendations and content. AI-driven platforms like Spotify can analyze user data to identify their preferences and make tailored recommendations, helping fans to discover new music that they are likely to enjoy. This can help to foster a deeper connection between artists and their fans, and create a more engaging and fulfilling experience for everyone involved.
Universal Music Group, the biggest music company in the world, recently partnered with YouTube to launch the Music AI Incubator with three fundamental AI music principles rooted in their commitment to collaborate with the music industry alongside bold and responsible innovation in the space.
Principle #1: AI is here, and we will embrace it responsibly together with our music partners.
Principle #2: AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate.
Principle #3: We’ve built an industry-leading trust and safety organization and content policies. We will scale those to meet the challenges of AI.
This Week in AI
This week in AI Elon Musk has sued Open AI and is founders Sam Altman and Greg Brockman. Elon was once friends with Sam Altman and Greg Brockman and a big part of the founding and creation of the company OpenAI. So If he was a big part of Open AI why does he have his own AI named Grok? The reason is largely related to why he is suing them. Elon has claimed that Open AI has wandered off the path and is no longer sticking to the principles that support the people and the ethical use of AI. Sticking to the nonprofit AI mission.
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