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The 2024 Apple Keynote

The 2024 Apple Keynote

Apple is set to release Apple Intelligence in the coming months and although everything, Apple is doing does not fully relate to AI, I wanted to update you on the key announcements from Apple’s latest keynote that happened last Monday, which introduced several exciting new products and updates.

iPhone 16 Series: Apple unveiled the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max with several advanced features. The Pro models have the largest iPhone displays to date, at 6.3 inches for the 16 Pro and 6.9 inches for the 16 Pro Max. They include the A18 Pro chip, a Camera Control button, 4K120 video recording, and next-generation photographic styles. Both models feature a 5x telephoto lens, studio-quality mics with Audio Mix, and are built with Grade 5 Titanium in four finishes. Other highlights include ProMotion technology, USB-C with USB 3 support, Wi-Fi 7, and the best battery life ever on an iPhone Pro Max. Additionally, they offer spatial photos and videos, 2x faster ray tracing, and a new 48MP ultra-wide camera. The iPhone 16 Pro starts at $999 for the 128GB model, while the Pro Max starts at $1199 for the 256GB version, with pre-orders beginning soon and availability starting September 20.

Apple Watch Series 10: Apple also launched the Apple Watch Series 10, which boasts a slimmer, lighter design and features the largest, thinnest display ever. The new model includes a wide-angle OLED display and offers custom swim workouts, enhanced health tracking with possible sleep apnea detection, and integration with watchOS 11. It is built with Grade 5 Titanium and available in Jet Black aluminum, providing up to 18 hours of battery life. Additional features include brighter off-angle display visibility, water temperature tracking, Tides and Depth apps, carbon neutrality, and the fastest charging ever. A new black version of the Apple Watch Ultra 2 was also introduced.

AirPods Updates: The event included updates to the AirPods lineup. The new AirPods 4 models, available in standard and Active Noise Cancellation versions, were announced. Also, Apple introduced significant updates to the AirPods Pro, focusing on enhanced hearing and protection features. The AirPods Pro now include a hearing aid mode, which integrates Conversation Awareness and Conversation Boost to help with clearer communication in noisy environments. They also come with Hearing Protection, which is enabled by default, and Adaptive EQ for personalized sound profiles. The Noise app provides real-time decibel monitoring, and the device now supports a personalized hearing profile with the ability to store hearing test results privately in the Health app. Other features include Live Listen, effortless setup, and the ability to share results with a doctor via the Media Assist function. Finally, The AirPods Max now include a USB-C charging port, new colors (Midnight, Blue, Purple, Orange, Starlight), and support for Personalized Spatial Audio with the upcoming iOS 18 update.

MagSafe and Accessories: Apple updated its MagSafe ecosystem with faster chargers in 1m and 2m lengths and introduced Qi 2 support. New clear and silicone cases with sapphire crystal were also showcased, providing enhanced protection for the camera.

Environmental Focus: Apple highlighted its commitment to sustainability by introducing new, slimmer packaging made entirely from fiber-based materials across its product lines.

Additionally, Apple has discontinued the iPhone 15 Pro, 15 Pro Max, and iPhone 13, while retaining the iPhone SE, iPhone 14, and iPhone 14 Plus as part of its lineup.

These announcements underscore Apple’s dedication to innovation, user experience, and environmental responsibility. I’m excited to see how these new products and features will enhance the Apple ecosystem.

Sensability.AI is a weekly newsletter to keep you up to date in the ever-changing landscape of AI by the team at Cappital.co

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